Litho printing is the traditional form of commercial printing and generally used for long runs (ie qtys of 1000+). The reason for this is that there are set up costs involved in producing ‘plates’ to print the image from, which are only cost effective on higher volumes – the paper, ink and running of the press are only minimal costs in this case.
You will often notice that if you request quotes for different quantities of an item to be printed, the unit cost comes down dramatically the more you have printed, this is why.
Before production, the ‘plates’ are created to go on the machine, which are used similarly to traditional photo negatives, to enable us to transfer a perfect image to the substrate to be printed (generally paper).
Once printing commences on our 5 colour Komori press, we can print for example, up to 7000 posters an hour or 2 per second! The finished item would have a smooth finish and you wouldn’t see any indentation or edging on the print as with older styles of print.
Once printing is complete, the items are taken to the ‘finishing area’ to be trimmed, folded in the case of items such as leaflets, or bound in the case of brochures or magazines; packed, labelled and despatched for delivery to the client.
The benefits of lithographic print are:
- larger print runs
- larger sheet size
- high speed
- wide range of materials that can be printed on
- accurate colour reproduction
- pantone and metallic colours available