This quick guide ‘What is Illustrator’ is a quick look at why we would use Illustrator as Graphic Designers and it’s place in design for print.  But don’t forget we also have our own highly talented in-house Graphic Designers who can put your artwork together for you if you need them to – we’re just a phone call away!

Introductory Guide: What is Illustrator?

What is Illustrator?

Just exactly what is Illustrator?  Well, Illustrator is one of the programmes within Adobe’s design suite – this is a group of programmes professional Graphic Designers can use to create artwork that is of high enough quality to be professionally printed by a commercial printer like ourselves.

There are also programmes within the Adobe suite that other professionals can use (such as film makers), but we focus purely on programmes that we can use to create professional standard artwork for professional standard print.

When should I use Illustrator?

When you think about illustration think Illustrator!  Creating hi-res vector logos for professional design & print are illustrator’s speciality. Vector logos are really important in professional design as it means no matter how large or small you stretch the logo, it will perfectly replicate itself at any size.  This is fantastic in terms of design as we know it will print properly and not pixelate.

Professional designers will admit it’s pretty impossible to master everything that Illustrator can do, especially as regular updates mean more and more features being added.  But with years of experience and professional training, it’s always a good thing to utilise skills of the experts whenever you can.

Your designer will be able to answer all your ‘What is Illustrator’ related questions in depth and will know exactly which Adobe programme is the correct one to use for your job – leave it to the professionals to create high quality artwork!

What is Illustrator’s place in print?

Designs which are professionally created  using Illustrator and saved in vector format are suitable for use in print at any size – from use on business cards to bill boards.  Artwork which is created in Illustrator is set up perfectly for high quality professional print.

There is a huge difference in professional print and desktop printing, but it all starts with good quality artwork.

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