Print in marketing.  What’s it all about and what is Marketing’s place in print?

Professional print is a major part of all types of marketing – it even weaves it’s way into digital marketing where it can play a key supporting role in it’s success.  The purpose of print in marketing is for the business to reach the customer in a direct and physical way that other mediums can’t.

 

Print in other marketing methods

Marketers try to include as many different marketing methods in their marketing plan as possible, not just print.   By hitting upon the different senses, different places they can reach a customer and different ways to make them happy to hear from them, they create more successful campaigns.   These marketing methods can include:

  • Outdoor Advertising
  • Promotional Print
  • Radio
  • Digital (social media, google advertising etc)
  • E-newsletters
  • Direct Mail
  • Exhibitions & Tradeshows
  • Networking Events
  • Printed Adverts
  • Etc

Professional print has a valid place in all of these marketing methods which are all simply opportunities to show customers why they want to buy from you / use your services.

 

Enhancing each marketing method with professional print showcases your business in the best possible light.

 

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